24 Tactics for Startups To Unveil The Chicken-and-Egg Dilemma

The Chicken & Egg problem is related to marketplaces mainly. It is not so easy to attract a single type of user into the app, but with the marketplace, it makes x2 harder. Airbnb and Uber overcome the chicken or egg problem with marketplaces. Here are the tactics used by them and some other big startups: how did Airbnb and Airbnb overcome the problem? Here are some well-known marketplaces' tactics that they did during their own way: Capitalise the most valuable side - paying cash to one of the sides which is most valuable.