3 Key Retail Opportunities and Risks in 2020

In-store events give retailers a way to test out experiential retail concepts without having to permanently overhaul a store. Big retailers experimenting with new store concepts have set up new expectations for retailers in 2020. With new opportunities for growth come risks; how do you know what’s right for your store? What new tools are worth the investment? Do you need to make big changes, or are you on the right path already? To help you get started, we've put together a how-to guide on three key retail opportunities your store needs to seize in 2020—and how to avoid the risks.