33 Common & Costly B2B Marketing Mistakes to Avoid

For most B2B marketers, it can be hard to keep up with the rapid pace of changes. Not staying up-to-date with key trends and best-practices can cost marketers and companies in lost market share, future opportunities and bottom-line profits. Today we’ll cover costly B2B marketing mistakes that many of the B2B companies I’ve been assessing so far in 2023 are making, and some B2B marketing best-practices you can apply right away.  Now although these marketing mistakes are in the context of B2B SaaS and original equipment manufacturers (OEMs) that I’ve been reviewing, this will be valuable for any business owners and marketers looking to optimize their marketing, cut waste and greatly improve business profitability from marketing efforts in 2023.  With that said, let’s jump right in.