5 Advantages of Having Live Chat on Your Website [Infographic]

Live chat has the highest customer satisfaction rate of 73% compared to other channels. American Marketing Association: B2B companies that use live chat experience a 20% increase in conversions. 40% of customers are more likely to buy from the same website if they had a live chat. Live chat is 33% cheaper than a call center and is easier to maintain and scale than any other channel. The cost per contact for live chat support is only $5 while call centers’ contacts cost $12 each.