5 Prompts to Help You Define Core Values at Your Early-Stage Startup

At Tara AI, we just went through a company core values exercise at our 2020 kick-off. We wanted the core values to be a clear reflection of our goals. We asked ourselves, if we were to embody these paradigms, habits and behaviours daily, would that lead to significant and sustainable success for the company in the long run? We also found it useful to ask "As a team, what are we not, and what do we not do"? A few words and phrases that came up through this exercise were hierarchical, egotistical, fearing change, complexity and doing things for the sake of doing them.