What does visibility mean in the supply chain context?

In a nutshell, it's not only about keeping things running smoothly. Visibility provides companies with the ability to identify and minimize risks, meet customer expectations, and ensure quick deliveries.

To create more intelligent supply chains, 92% of global companies invest in supply chain visibility, putting themselves in leadership positions. Let’s see what tools and technologies contribute to the success of solving the visibility puzzle.

Why is supply chain visibility important?

Supply chain visibility controls every aspect of a supply chain, from strategic planning to delivery and returns, offering a clear view of every supply chain element, from raw materials to the customer.

There is no wonder that visibility has rightfully taken a leading role in supply chain management in recent years.

Companies that prioritize end-to-end supply chain visibility benefit from data-driven decision-making, reduced supply chain disruptions, increased operational and business efficiency, and improved customer satisfaction.

How to improve supply chain visibility?

Implementing visibility in real-world scenarios can demand considerable time and effort. Nevertheless, there are specific essentials that can simplify this process. Let's take a look at 5 technologies that companies can employ to gain full control over their supply chains and logistics operations.

Blockchain

The decentralized nature of blockchain, along with smart contracts being part of the technology, makes it an ideal solution for invoice management, freight monitoring, product traceability, and information processing.

Here is how integrating supply chains with blockchain technology can empower companies and help them establish end-to-end visibility.

Just like described above, blockchain-driven supply chain transparency builds customer trust, lets businesses authenticate product origin, and monitors goods in real time.

Intelligent automation

Logistics process automation covers all stages and areas of supply chain management, from document digitization to warehouse stock monitoring, and contributes to supply chain visibility in several ways:

Automating repetitive and manual tasks gives supply chain professionals the freedom to focus on strategic activities and dedicate more resources to monitor, analyze, and optimize supply chain processes for better visibility and performance.

AI and data analytics

AI plays a crucial role in inventory planning, route optimization, demand forecasting, sales and marketing, and fault analysis. In addition, the technology can help to improve visibility in the external aspects of supply chain management.

AI helps supply chain managers make well-informed decisions regarding order fulfillment, inventory replenishment, supplier selection, and demand management. This, in turn, provides companies with a comprehensive and intelligent decision support system.

Logistics customer portal software

Responding to the increasing demand for service quality from their customers, companies incorporate real-time order tracking features into customer logistics portals. Here's how such software contributes to achieving visibility in the supply chain.

Logistics customer portal software increases supply chain visibility through real-time tracking, document access, communication, order management, and exception handling. As a result, it leads to streamlined processes and improved overall visibility throughout the supply chain.

Logistics dashboards

Logistics dashboards offer a visual representation of all the data related to logistics operations and let businesses efficiently track their KPIs. Dashboards play an important role in establishing a direct link between supply chains and visibility.

By delivering centralized, real-time data visualization, performance monitoring, exception management, and collaboration capabilities, logistics dashboards elevate visibility across the supply chain and contribute to operational excellence.

In conclusion

The diverse set of digital tools and technologies can effectively solve the challenge of limited visibility in the supply chain. Furthermore, using the essential technologies mentioned earlier not only improves operational efficiency but also builds trust with consumers and supports business expansion.

However, achieving supply chain visibility is a complex task. That’s why introducing visibility solutions demands a strategic approach and the engagement of highly skilled subject matter experts.