5 Things That Make Ecommerce Startups Work

There are over 400 startups trying to be the next Warby Parker, but history shows that 90%+ of e-commerce companies will fail. What separates the successes from the failures? Here are 5 things I look for to figure out if an ecommerce startup is a good opportunity –> It’s unsustainable to rely heavily on paid cquisition channels to grow, as the margin ends up being bid away. Does the business have network effects? Are there economies of scale that can be captured ahead of later entrants?