Video marketing has become a crucial tool for businesses in recent years. A Wyzowl survey shows that 92% of video marketers reported that videos give them a positive ROI.
As a brand, videos can help you reach your targeted audience in a fun and engaging way.
With 89% of people saying watching a video has convinced them to buy a product or service, this is the perfect time for your brand to reach more people using video marketing.
In this article, I'll outline some of the video marketing trends for 2023 and how your brand can use them to reach your marketing goals.
Benefits of Video Marketing
What are the benefits of video marketing for your brand? Embracing video marketing helps your brand:
- Improve sales.
- Increase reach.
- Explain products/services engagingly.
- Increase search engine rank.
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Increase social media engagement.
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Enhance brand awareness.
91% of people say they want to see more online videos from brands in 2023. Is your brand ready?
Video Marketing Trends You Should Try in 2023
Shoppable Videos
A shoppable video allows customers to discover products and make purchases by clicking links in the video. Consumers interact with hotspots that, once clicked, lead them to the products they are interested in.
What are the benefits of shoppable videos for your brand?
- You reduce the steps needed before making a purchase, streamlining the buying process.
- Shoppers can browse for different items in the video, hence increasing engagement.
- Many users rarely interact with links in descriptions. Shoppable videos help you increase sales because users can purchase while watching your video.
Success tips:
- Create a story around your product that your customers can follow.
- Place your shoppable links within the first few segments of your video. Viewer interest is high during this time.
- Slow the video down when showing your product shots. Customers will get enough time to view your product and interact with the link.
- Use shoppable videos to explain or showcase new products.
Interactive Videos
In an interactive video, viewers can engage and interact with the video itself. Interaction includes clicking, dragging, scrolling, hovering, and other actions to interact with the video.
Why should your brand use interactive video?
- It is more engaging because it makes your viewers active instead of passive. They let users be part of the story.
- Your viewers are more likely to remember your brand.
- You increase customer experience. The experience while interacting with the video delights the user.
- It will increase your conversion rate. A study by Spiel Creative shows that 87.7% of people noted growth in their online sales after incorporating interactive video into their sales strategy.
Success tips:
- Make it entertaining. Create a fun experience instead of talking about your brand.
- Make the users play a part by creating a plot that makes them feel they have a role in your brand's story.
Live Streaming
The time spent by users on live videos is eight times more than the time spent watching on-demand videos. Brands of all sizes use live streams on Facebook, Twitter, TikTok, and Instagram to reach their target audience.
Your brand can use live streaming to:
- Educate your audience on how your products or services work.
- Showcase your product or service journey.
- Share behind the scenes of your brand's operation.
- Gather feedback from your audience.
- Launch new products or services.
- Address issues through Q&A sessions.
Success tips:
- Connect your computer to the Internet via Ethernet rather than Wi-Fi. Buffering is not fun for viewers.
- Find a well-lit place and invest in a good mic.
Educational Videos
Educational videos are an easy and fun way to interact with your audience. These videos, also called how-to or instructional videos, help your audience understand how your products or services work and how they can use them.
How-to videos can help you:
- Create trust by focusing on the pain points of your audience. They will feel valued because you addressed their problems.
- Appear as a thought leader in your field.
- Connect on a personal level with your audience.
- Explain the features of your product or service.
Success tips:
- Make sure you create a script for your video.
- Focus on a single product/service.
- Conduct surveys, check your reviews, or do social media listening to find burning questions about your brand. Address them using a how-to video.
Behind The Scene Videos
Behind the scene videos (BTS) show your audience how your brand operates behind closed doors. A Livestream survey showed that 87% of people will watch a video if it includes behind-the-scenes content.
So, what can you do with behind-the-scenes videos?
- Share your brand's journey.
- Interview your employees.
- Showcase how your products.
- Showcase some of your business challenges.
- Do office tours.
- Give exciting updates.
- Capture the raw every day.
These videos create trust and authenticity. Your brand becomes appealing and approachable.
Take Away
Video marketing has proven to be the best for creating engagement, driving sales, and increasing brand awareness.
Before you venture into video marketing, make sure you:
- Know your audience. It will help you understand which kind of videos you will create. What is their age, educational level, type of devices they use, or where they spend their time watching videos?
- Define your goals. What are you hoping to achieve? Do you want to drive sales? Or do you want engagement? Make sure you know your goals.
- Know your distribution channels. Consider popular platforms that support the type of videos you will create. For example, Instagram is a good platform for shoppable videos.
- Plan your content. Decide which content you will create depending on your target audience and goals.
- Measure and analyze. Make sure you have a way to measure and analyze your video marketing campaign. It will help you know what works and what does not.