8 Important SEO Ranking Factors for Marketers

The search engine results page (SERP) is like a treasure island and all web owners (including pirates!) strive to arrive first. Google is constantly testing what users like and what they don't, and putting everything on screen! Google has not stopped tweaking the algorithm to test more effective ways to deliver the right results to web visitors. These continuous updates have given rise to over 200 ranking factors. These factors can affect your rankings directly or indirectly; they can also work on-page or off-page.