Aren’t we lovely when we’re delusional? Er, I mean all high on hope.

When you think of software eating the world you imagine:

This would be software eating the world.

But when you look at reality, behold:

This is the world eating software.

Because you don’t just show up, all young and fresh, and expect to have the stomach to digest the entire world. Or do you?

The world ate just about all major technical, engineering, philosophical, scientific and economic breakthroughs. Every time. We all looked starry eyed at the future, and expected a world transformed by the new shiny trinket we happened to idolize. Every time, the world takes the trinket, subdues it and makes it work, just like everything else before it, for the world. The result is that everything becomes better at being at what it always was.

Nerds have the purest hopes ever hoped. Software eating the world is a new peak in expectation and, unless we really, really, outdo ourselves, it will also be a peak of disillusionment.

Here’s looking at you Elon, Satya, Mark, Larry, Sundar, Jeff and all you others that faded out of my pop business culture, all you who find yourself at the top of some pyramid made from software. It is all of you who will eventually be the makers or the breakers of this promise of software eating the world, because when you want to eat the world you need a top down approach.

If software was eating the world what came on the other end would smell like roses. Unfortunately it’s still looks, smells and feels like bullshit, and that is a definite sign that the world is eating software. Sorry Marc.