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Adidas and Allbirds Collaborate on Low Carbon Shoe

Written by @alahausse | Published on 2021/6/21

TL;DR
Allbirds and Adidas have unveiled their collaborative creation, the Futurecraft.Footprint Performance Running Sneaker. The shoe has the lowest carbon footprint in comparison to any performance runner ever. It measures out at 2.94kg CO2e per pair, making it the shoe with the least amount of impact on the planet possible. Allbirds Vice President of Innovation and Sustainability, Jad Finck, claims the industry is “focused on the wrong race. Let’s take this race and make it a race to the. lowest carbon shoe possible”

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Written by
@alahausse
World's 1st Sustainable AI P2P Multifunctional Fashion Ecosystem, for Me and You. www.alahausse.ca/ IG@ala.hausse

Topics and
tags
carbon-footprint|shoes|sustainable-growth|fashion|fashion-marketing|fashion-industry|adidas|good-company
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