Adidas FutureCraft: Toward Sustainable Shoes

Adidas' FutureCraft Loop is the first of many completely recyclable products offered by Adidas. It is made from thermoplastic polyurethane (TPU), an extremely durable and forgiving material. The material can be fused using heat and pressure to create a stronger bond than any of their other products. Adidas is only set to release this shoe in white to exclude the environmentally taxing dying process. Adidas has hinted at the possibility of colourways as a way to age the shoe gracefully through recycling.