AR Marketing in Russia Lags Behind the US: Here's Why

Survey shows 64% of marketers plan to use AR in their campaigns in the near future. 20% of companies plan to implement AR in the next 12 months. AR marketing is at its most powerful when it doesn't require special glasses. Russian and former Soviet state AR agencies call it “interactive media technology” or something similar. There's also little effort on the part of agencies to educate clients about what AR is, how it's created, and how it works. AR marketing can be a powerful marketing tool in all of VR-AR-MR.