Are You Going API Crazy?

The best way to build an API strategy is to start with the outside-in, not the inside-the-front. This is where you need to be able to get the best of your customers. It's important to know when to start building an API, not just build a product that needs to be built. The inside-front-edge of the business is to build the right way to get your customers to the right place, not to be left out of the way. It’s important to build a business around the inside of the customer base.