Automatic for the People: Why Netflix Is at the Center of a Fight Between Artists and Audiences

Netflix is testing a feature that would allow viewers to adjust the playback speed of the content they watch. The feature, known as variable playback speed, is being tested with a small group of Netflix customers who use Android devices. The idea is to give customers more control over their entertainment experience. But the notion hasn’t gone over well with some notable artists. Judd Apatow tweeted, “No @Netflix no. Save me the time. I will win but it will take a ton of time. We give you nice things. Leave them as they were intended to be seen”