Behind the Scenes Of Landing Pages Marketing: 2020 Edition

Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. The most popular digital marketing strategy is a diverse one. 77% of respondents said they use landing pages as an essential part of their post-click strategy. 41.8% said most of the time they use them all the time, 41.2% said they used them often. The survey was part of the Conversion Benchmark Report, which is based on a machine-learning analysis of 19 million conversions.