If there’s one thing tech is great at, it’s dazzling us.
New tools, new apps, new “life-changing” features - every day feels like a mini firework show. And don’t get me wrong… I love it. I’m the girl who gets excited over beta invites and has an embarrassing number of browser extensions.
But somewhere in all the noise, I started noticing something strange:
The more advanced our tools became, the easier it was to forget the people behind the screen.
Not the developers or CEOs (though they matter too).
I mean us. The humans tapping, scrolling, refreshing, and occasionally wondering why our to-do list has 47 items but we wrote only four of them.
The Moment It Hit Me
A few months ago, I was in a café - laptop open, headphones on, coffee in hand (classic Hazel setup). I was deep into a new AI tool I wanted to try. The café was buzzing, but the glow of the screen had pulled me into my own little universe.
Then something small happened:
A girl at the table next to me sighed. Not the frustrated “my WiFi hates me” sigh.
This one was tired… deeply human.
She was staring at a job application portal. I glanced at her screen (accidentally, I promise!). It showed one of those “Upload your resume” forms - the kind that asks you to fill in everything that’s already on your resume.
She looked defeated.
And I suddenly realized: technology is supposed to help us, but sometimes it forgets we exist.
Behind every screen is someone:
- trying to get their first job
- trying to learn something new
- trying to feel less alone
- trying to get through the day
Tech becomes powerful not when it automates everything, but when it understands these small, quiet needs.
The Invisible Stories in Every Click
Every tool we use - AI, apps, marketing platforms - collects data points. But behind those data points are stories we never hear:
- A teenager building her first portfolio with shaky confidence
- A freelancer sending a proposal at 2 a.m. because inspiration strikes weirdly
- A mom learning new software to restart her career
- A creator posting their first article, hoping at least one person reads it
- Someone recovering from burnout, using productivity tools to feel in control again
We see the metrics, the dashboards, the graphs.
But not the emotions, the hopes, the quiet battles.
And honestly?
That’s my favorite part of working in tech marketing - the human threads woven into everything we build.
What If We Designed for Humans First?
Imagine if tools were built with the questions:
“Who is this for?”
“What are they feeling?”
“What burden can we remove?”
Maybe job portals would actually read the resumes they ask for (a revolutionary idea, I know).
Maybe AI platforms would stop assuming everyone knows prompt engineering.
Maybe apps would help us grow without guilting us into a productivity Olympics.
Small shifts. Big impact.
Because the best technology isn’t the one with the most features - It’s the one that makes someone exhale and say,
“Wow… this actually helps.”
What I Hope to Do With My Work
I write about tech because I love it.
But I also write because I want us to remember the heart inside all the hardware and software.
I want:
- beginners to feel welcome
- creativity to matter just as much as code
- curiosity to replace fear
- and tech to feel like a companion, not a competition
If my words help even one person feel a little more confident navigating this digital world, then that’s the story I want to keep telling.
A Gentle Reminder
Next time you open your laptop, tap your phone, or start a new tool, pause for a second.
Remember the real, breathing, growing, imperfect human on the other side of the screen.
Remember you.
Because behind every click is a story -
and those stories are the most important part of tech we keep forgetting.