Hollywood’s top talent agency Creative Artists Agency (CAA) accused Microsoft-backed OpenAI of exposing artists to “significant risk” with its new AI video generator Sora, warning that the tool could misuse creative works without proper credit or compensation, Reuters reported Thursday.
CAA, which represents thousands of actors, directors, musicians and athletes, said the key question was whether OpenAI and its partners believe human creators “deserve to be compensated and credited for the work they create.” The agency called control and permission over artistic material a “fundamental right,” according to the report.
Sora, launched in September as a standalone app in the U.S. and Canada, allows users to generate and share short AI videos, including from copyrighted material. OpenAI CEO Sam Altman reportedly said the company plans to introduce controls giving rights holders power over how their characters are used and share revenue with those who opt in.
CAA said it was open to dialogue with OpenAI but warned that the misuse of generative technologies posed “serious and harmful risks” beyond entertainment, adding that it was working with creative guilds, unions, and policymakers to address intellectual property concerns, according to Reuters.