Case Study: 6 Growth Tactics that Turned Freshworks into SaaS Unicorn

Freshworks (previously Freshdesk) was started in 2010 by Girish Mathrubootham (an ex Zoho employee). The company is currently valued at around 3.5$ bn and ranks 40th in Forbes Cloud 100 list. Freshworks is one of India’s largest software startups, along with Zoho. The company has generated over 404 INR crores (about $54 mn) in FY19. Overall they cater to over 150,000 businesses, including the likes of Honda, Cisco, and Toshiba.