I’m a professional journalist who has worked in tech for a few decades. Since the bloom of social media, it’s been tough times for journalism as so many voices appeared and the cacophony was deafening.

AI-generated content adds even more infotrash. But surprisingly enough, I think that AI is here to bring us back to the quality of journalism, both as a risk factor and as an enabler. Two other articles from last week made me think about this. The first one from Semafor introduced their new offering: Semafor’s Signals. Using Microsoft and OpenAI tools, Signals provides diverse insights on global news, adapting to digital shifts and AI challenges. Reed Albergotti, the technology editor of Semafor, wrote:

“It’s a great example of a shift that is happening. The advent of social media was a weakening force for media organizations. AI, on the other hand, is a strengthening technology. Social media turned some journalists into stars and helped juice traffic numbers for almost every major publication. But the targeted advertising business, turbocharged by social media, siphoned money away from high-quality publications, and the traffic was just an empty promise. When people think of AI and news, the first thing that comes to mind is reporters being replaced by bots. While a handful of outlets like CNET and Sports Illustrated have been tempted to try this, those examples are just anomalies. AI-generated content is more or less spam, which doesn’t replace journalism. It drives consumers toward trusted publishers.”

I totally agree with this point; in the age of AI, there is nothing more important than to have voices/media whom you trust. And here comes the professional journalist. The responsible journalist. Who is this person? That’s a tricky question since ‘responsible’ in the context of AI becomes a joke. In the era of AI, the question of what constitutes responsible journalism gains new dimensions. Last week, for example, Goody-2 was launched, a chatbot designed to avoid misinformation by providing vague responses and being “responsible”.

AI can be dangerous and used as — for example — for audio-jacking, but in terms of journalism, it offers a bunch of amazing tools that significantly enhance reporting, editing, and content distribution. For instance, automated fact-checking platforms like Full Fact in the UK utilize AI to quickly verify claims made in public discourse, enhancing the accuracy and reliability of news reporting. Data journalism has also been revolutionized by AI, with tools like Datawrapper allowing journalists to create interactive charts and visualizations without extensive coding knowledge. Moreover, The New York Times’ experiment with personalized article recommendations showcases how AI can curate content tailored to individual readers’ interests, potentially increasing engagement and subscription rates.

Last week, The Platformer was also contemplating the future of the web and journalism.

To the extent that journalists have a role to play in the web of the future, it is one they will have to invent for themselves. Use Arc Search, or Perplexity, or Poe, and it is clear that there is no platform coming to save journalism. And there are an increasingly large number of platforms that seem intent on killing it.

And here I agree again: no one is coming to save journalism, but with AI — as risk and enabler — journalism can finally return to its essence. Reflecting on the journey of journalism through the digital and AI revolutions, it becomes clear that while challenges abound, the essence of journalism as a pillar of democracy remains intact. Embracing AI thoughtfully allows journalism to return to its core mission: to inform, educate, and hold power to account — to have responsibility — thereby ensuring that it continues to thrive as a trusted guide in an increasingly complex world.

News from The Usual Suspects ©

Vesuvius and Pompeii

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OpenAI meanwhile

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Google

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