Digital Transformation: Beating the Complacency Trap

Technology Fallacy: Beating the Complacency Trap is a key dynamic in business and is played out many times over many industries. What businesses should aim for is to become more adaptable so that they can avoid getting outpaced by a new competitor. The point is to avoid ending up like the now departed bookstores or the video rental stores. Technology is advancing more rapidly and advancing and advancing is creating new opportunities for new players to disrupt established markets. So how can companies become more resilient and give themselves a better chance of surviving change?