Enhancing The Ride-Hailing Experience With AR & VR

The cab service industry has begun to take a leap further into enhancing ride-hailing experiences. With Augmented Reality (AR) and Virtual Reality (VR) applications and other ride enhancing perks, taxi companies that have started to incorporate the immersive technologies are gaining a major edge over their competitors. Taxi companies have begun to strive for newer features over traditional ones such as GPS-tracking and push notifications such as free Wi-fi and augmented reality games. The total revenue of the ride hailing segment amounts to $183,677 million in 2019 and is expected to increase to $318,765 million by 2023.