FacePhone: How the Facebook Phone Could Be Built to Win Market Share

Facebook and Apple are officially in a war. Mark Zuckerberg pointed out loud and clear in Facebook’s last quarterly call that they increasingly see Apple as one of their biggest competitors. The social media giant heavily relies on data-hungry advertising, much more so than the rest of the Big Five: While Microsoft, Apple, and Amazon are healthily divested, Alphabet and Facebook still seem vulnerable, each with a single major revenue source of advertising. A potential Facebook Phone should not reinvent the wheel, and it should be based on Android.