Fintech in Japan: How App Payments Are Changing Cash Culture

Despite its East Asian neighbours moving rapidly towards a cashless future, Japan is a cash society. Digital wallet provider Kyash recently gained $45 million in funding to help Japan convert to cashless payments amid the coronavirus outbreak. Line Pay, a QR code payment solution embedded within the widely used Line messenger app, is one such player. The more payments you make also increase your status with Line Pay offering you a platinum status with access to coupons and the ability to register for a credit card. The app also houses loyalty cards of retailers such as Starbucks and Muji.