Four Insightful Growth Strategy Graphs

Growth strategy implies holistic and growth-oriented user experiences. Cross-functional collaboration can be compared to a reversed prism: previously siloed teams bundle efforts to deliver experiences that delight and grow the user base. Successful growth organizations, like Spotify or Skyscanner, usually have a different understanding of leadership and alignment than more traditional corporates. Spotify looks at leadership of agile growth teams in four different ways: The quadrant in the lower left, low autonomy and low alignment, is basically a micro-management culture. With that guidance motivated growth teams collaborate and find solutions.