Notifications are buzzing from five Slack chats. Three freelancers are demanding your attention. Your calendar is screaming about two missed deadlines. And one deck is still incomplete and doesn't tell your story.
Does this situation seem familiar?
In fact, many people who work on creating presentations today get little satisfaction from it. Most of the time, they try to control the chaos. After all, you must keep track of copywriters, designers, and data analysts. And then there are a million comments and messages waiting for your response.
So, the simple goal of making a deck requires weeks spent choosing the right colors and sentence length.
But what if I told you that creating a deck can be an easy process, rather than a survival mission?
The Hidden Cost of Micro-Managing Decks
The Asana survey shows that employees spend 60% of their working time coordinating tasks. They could be spending that time on more productive responsibilities, right? But they need to do follow-ups, respond to messages, and make corrections. That doesn't sound like productive work. And the worst part is that this "work about work" quietly eats away at your day.
Now imagine people working on a single deck. A copywriter writes the text, a designer creates visually appealing slides, and someone else thinks about the structure. As a result, you are no longer just doing your job of creating a story through a presentation, but running a small agency.
And this is where certain hidden costs come in.
First, there's time. Coordinating with others takes up hours you could spend on more meaningful tasks to grow your business.
Next is consistency, because each performer creating a deck has their own vision of the result. So, the presentation will often look like it was stitched together from different pieces rather than a single whole.
And finally, impact. If the entire deck does not feel like a unified whole, it will not have the desired effect. Even if it looks super cool and aesthetically pleasing.
But in reality, the problem with time is not just about the time spent on this task.
Studies show that audiences quickly get tired and lose attention after 15 minutes of listening to new information. So you have a short window of opportunity to interest potential partners or customers. That's why your presentation should captivate them from the first slide. And that's why it should sound like one coherent story.
Also, the longer you work on creating the deck, the longer you postpone the opportunity to meet with your audience right now to close deals or make sales. And isn't that the primary goal, to start a conversation with them as soon as possible?
The "Smart Way" Moment
The most innovative teams understood one thing: whether the slides are beautiful enough is not so important. The presentation must tell a captivating story.
It is no coincidence that research by Patrícia Dias and Rita Cavalheiro confirmed that storytelling is vital for fostering brand loyalty. When people feel emotions while learning about a company, they feel connected. The same applies to presentations. If the deck tells a story that resonates with the audience, success is guaranteed.
That's why it makes sense to entrust the creation of presentations to a single team specializing in this, rather than juggling several freelancers. Experts are on the same wavelength, have been working together for years, and know how to create a compelling deck from the first briefing to the final click of the Send button.
The Integrated Deck Model
So, once you understand that a presentation is not just a set of nice slides, but a single story, everything changes. You start thinking about creating it as a process where each stage is connected and reinforces the others.
Again, a great deck does not start with Figma. The work on it begins earlier, when you ask questions such as: What do I want to achieve with this presentation? Who will be watching and listening to it? What emotions and feelings do I want to evoke at the end?
And the answers to these questions will set the right direction for the strategy, structure, copy, and design. And in the end, you'll get a winning deck.
What's more, when working with a professional team, you don't need to coordinate everyone's work. Instead of five meetings, you have one strategic session where you decide everything. A week later, you get a finished deck to present to your clients.
How a Story-Driven Deck Sells Before You Start Talking
Finally, you have a cohesive presentation that tells a story. It's no surprise that investors respond more quickly after seeing it, because they immediately understand the essence. In addition, you get more deals and your profits grow.
In this way, a well-built deck is a true silent ambassador for your company. People learn your story even before you actually start telling it. Even one of our clients confirmed this, saying, "We used to spend weeks polishing slides. Now, our deck sells before we even open our mouths."
In addition, you become unforgettable because stories are 22 times more memorable than dry facts.
The Future of Decks
So, the future of presentations is not in beautiful slides and tons of statistics. It lies in stories that win hearts and make people feel involved. That is why it is so important to tell this story correctly, to trust professionals, and not to micromanage a bunch of freelancers. Then you just hit Send and everything will work out.