Getting Started with Customer Testimonials: A Beginner's Guide

97% of B2B buyers cite user-generated content as more credible than other types of content when making purchase decisions. Using customer testimonials in your content provides social proof that your product works, increases conversion rates, and gets prospects to talk about your brand in dark social channels with their peers. In this post, you’re going to learn: How to get quality customer testimonial for your product and how to use them in different ways to get qualified leads. Getting testimonial is hard. If it were easy, it would no longer be valuable to prospects.