Google Pay’s 2020 Diwali Campaign Is The Marketing Campaign You Need To Learn From

Google Pay is a digital wallet platform and online payment system developed by Google. It is currently the market leader, with over 38% dominance, and a large user base. It has recently launched its Go India campaign for Diwali. Users have to collect tickets and virtually visit multiple cities in India. The winning amount is highly variable, and the winner may win any random amount after every scratch or no amount at all. Google Pay’s incentive structure is pretty easy to understand and easy to use.