Google Pronounced The End Of The Cookies' Era And It Will Change Advertising As We Know It

Google Pronounced The End Of The Cookies' Era And It Will Change Advertising As We Know It. Google announced on January 14th about its plan to bring to an end the use of third-party tracking cookies in the popular Chrome browser. This policy is expected to be fully implemented within two years, starting from the time the announcement was issued. This is considered appropriate to improve online users’ privacy and security while browsing the internet. This move is likely to shake up the entire advertising ecosystem which has greatly relied on cookies to track and target advertising.