Growing Your Influencer Brand Into a Sustainable Business

Kylie Cosmetics did $600m sales in its first 18 mos, driven by social media. To become an enduring, standalone, standalone business, it’s necessary for all influencer brands to go beyond being tied to a single person, and create a “purpose brand.” Purpose brands are those that can powerfully drill into customers’ minds that their product/service is the best solution when they need to “hire something to get a job done” Martha Stewart Living Omnimedia can give a glimpse into the future for Kylie.