If you have four hours to cut a tree with an axe, spend three sharpening the axe. If you have six hours, find a chainsaw.
Most creators are still using dull axes while their competition is operating chainsaws.
Let me show you what I mean.
Creator A works 12-hour days writing blog posts, manually posting to social media, responding to every comment individually, and doing everything themselves. After a year, they have 1,000 followers and make $500/month.
Creator B works 4-hour days building systems, using automation tools, creating templates, and focusing only on high-leverage activities. After a year, they have 50,000 followers and make $15,000/month.
Same talent. Same market. Different understanding of leverage.
The difference isn't effort. It's the Work Equation:
Work = Volume × Leverage × Impact
Volume is the intensity of inputs: 100 cold emails, 10,000 words, 500 squats.
Leverage is the multiplier: the tools or systems that amplify your efforts.
Impact is how much your outputs move the needle.
Most creators obsess over Volume (working harder) while completely ignoring Leverage (working smarter). This is why they stay trapped in linear growth while exponential creators pull ahead.
The Effort Delusion
Here's the toxic belief that's killing your potential:
"If I just work harder, I'll get better results."
This is industrial-age thinking. When your job was to move boxes from Point A to Point B, more effort literally meant more results. More hours = more boxes moved = more money earned.
But in the Creator Economy, effort without leverage is just expensive activity.
You can spend 100 hours writing blog posts that nobody reads, or 10 hours building a system that generates traffic automatically for the next year.
You can manually respond to 1,000 DMs, or create one piece of content that answers everyone's question simultaneously.
You can pitch 100 clients individually, or build one funnel that qualifies and converts prospects while you sleep.
The world doesn't reward effort. It rewards results.
The Two Types of Leverage
There are only two types of leverage in the world:
1. Permissioned Leverage (The Old Game)
This is leverage that somebody has to give you:
• Labor: Hiring people to work for you
• Capital: Borrowing or raising money to invest
• Land: Acquiring physical assets or prime locations
Permissioned leverage is powerful, but it requires permission. You need someone else to say "yes" before you can use it.
For centuries, this was the only path to wealth. You had to convince banks to lend you money, investors to fund your business, or people to work for you.
But we're living in a different era now.
2. Permissionless Leverage (The New Game)
This is leverage you don't need consent to use:
• Code: Software that works 24/7 without breaks or salaries
• Content: Ideas that reach millions without additional effort
• Community: Networks that grow exponentially through connection
We are living in the age of permissionless leverage.
For the first time in human history, anyone with an internet connection can:
• Build software that serves millions of users
• Create content that reaches global audiences
• Access tools that used to require entire teams
You have absolute freedom to create the life you want—if you understand how to use it.
The Leverage Stack Audit
Here's how to identify where you're stuck in 1:1 effort vs. leveraging 1: many systems:
Level 1: Manual Labor (1:1 Ratio)
• Writing individual emails
• Creating custom proposals for each client
• Manually posting to social media
• Having the same conversation repeatedly
Leverage Multiplier: 1x (Your output equals your input)
Level 2: Templates & Systems (1:10 Ratio)
• Email templates that can be customized
• Standard operating procedures
• Content calendars and batching
• Automated email sequences
Leverage Multiplier: 10x (One hour of work generates ten hours of output)
Level 3: Software & Automation (1:100 Ratio)
• Tools that work without your constant attention
• Systems that qualify prospects automatically
• Content that generates traffic months after creation
• Products that sell while you sleep
Leverage Multiplier: 100x (One hour of setup generates hundreds of hours of output)
Level 4: Network Effects & Exponential Systems (1:∞ Ratio)
• Communities that grow themselves
• Viral content that spreads organically
• Referral systems that compound
• Platforms where users create value for each other
Leverage Multiplier: ∞ (Output becomes independent of your input)
How to Upgrade Your Leverage
Step 1: The Effort Inventory
List everything you do in a typical week. For each activity, ask:
• Could this be automated?
• Could this be templated?
• Could this be eliminated entirely?
• Could this be done once and used many times?
Be ruthless. Most of what you're doing manually can be leveraged.
Step 2: The 80/20 Leverage Analysis
Identify the 20% of your activities that generate 80% of your results. These are your highest-impact activities.
Now ask: "How can I apply more leverage to these critical activities?"
If writing is your highest-impact activity, how can you:
• Write once and distribute everywhere?
• Turn one piece into multiple formats?
• Create systems that amplify your writing?
Step 3: The Permissionless Leverage Stack
Build your arsenal of permissionless leverage tools:
Code/Software Stack:
• Email automation (ConvertKit, Mailchimp)
• Social media scheduling (Buffer, Hootsuite)
• Landing page builders (Framer, Webflow)
• Analytics and tracking (Google Analytics)
Content Stack:
• Repurposing systems (one article becomes 10 social posts)
• SEO optimization (content that works for months)
• Video/audio content (higher engagement leverage)
• Educational content (teaching scales infinitely)
Community Stack:
• Email list building (owned audience)
• Social media following (distributed audience)
• Network connections (referral leverage)
• Partnerships and collaborations (shared leverage)
The Exponential Mindset Shift
Linear thinkers ask: "I have so much to do but not enough time, How can I work more hours?"
Exponential thinkers ask: "How can I get 10x results from the same effort?"
Linear thinkers optimize for busy.
Exponential thinkers optimize for leverage.
The most successful creators work less but achieve more because they've mastered the leverage equation.
Your Leverage Challenge
For the next 24 hours, before every task, ask yourself:
"Is this a 1:1 activity or a 1: many opportunity?"
If it's 1:1, either:
• Eliminate it
• Delegate it
• Systematize it
• Or do it once and never again
Remember: Your time is finite, but your leverage is infinite.
Cheers,
Praise J.J.
P.S. If you're feeling overwhelmed by all the leverage possibilities, start with just one. Pick the activity you do most often and find ONE way to add leverage to it. Small leverage compounds into massive results.
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