Heatmaps 101: What are Heatmaps and How to Use Them in your Business

Heatmaps are a visual or graphical representation of data presented via colors. With heatmaps, you can categorize all the elements of any webpage as hot (effective) or cold (unpopular) Heatmaps show how visitors interact with any page on your website on the basis of aggregated clicks, scrolls, and hovers. Heatmaps can help us do a tonne of different things that would help you boost your conversions and improve customer experience. Learn everything about heatmaps by downloading our ebook here.