How Ad Fraud Impacts the Coronavirus Online Sales Boom

Online sales of fresh food increased by 215% during the 10-day period to February 2, at JD.com. Mobile app industry has also seen a growth of nearly 15% in organic application installations between mid-February and mid-March. Ad fraud is on the rise with the coronavirus-caused online sales boom. Advertisers are exploiting the public fears with phishing attacks, malicious emails, and fraudulent ads that offer treatment or cure for COVID-19. The global ad market is in chaos due to travel restrictions, canceled events, and other safety measures.