How Algorithms Respond To Video Content

Video content generates 1200% more shares than text and image content combined. Algorithms are programmed to favor videos with the best viewer satisfaction. The more engagement your content gets, the more likely it will be rewarded by the algorithm. Using a tool that helps jazz up your videos with customized imagery or that gives you an edge, like going live, helps increase the odds of viewer engagement and, as a result, algorithmic favoring’s algorithm. The key is to understand how to craft content that algorithms want to see rather than try to fight them.