How AWS, Bosch & Brave Reach 4M+ Tech Pros on HackerNoon

Hey Marketers,

Marketers often ask us at HackerNoon: “Who reads HackerNoon?” The answer is simple but powerful: 4M+ highly engaged tech professionals every month.

Engaging your audience effectively starts with understanding who they are and what they care about. The most successful campaigns:

• Know their audience deeply – Understanding drives interaction.
• Segment and personalize – Tailored messaging creates relevance.
• Measure engagement – Clicks, shares, and discussions guide optimization.
• Provide actionable value – Content that solves real problems resonates.
• Iterate and adapt – Continuous improvement ensures long-term impact.

👥 Who Reads HackerNoon

• 4M+ Monthly Readers across the globe (U.S., Europe, Asia).
• Tech Professionals at Every Level: software engineers, data scientists, startup founders, entrepreneurs, C-Suite executives, and tech enthusiasts.
• Deep Engagement: readers don’t just consume — they interact, comment, and share, giving measurable impact to your campaigns.

Our readers are actively seeking insights on AI, blockchain, crypto, and emerging tech trends. That means your message reaches people who are primed to engage, making HackerNoon a more effective platform than many larger-but-less-targeted competitors.

Plus, compared to other platforms, HackerNoon attracts readers who prefer detailed, technical content, such as step-by-step guides and deep dives into complex topics.

Why HackerNoon is the Better Fit

We help you target your Ideal Customer Profile (ICP):

• 26.6% founders, entrepreneurs, and C-Suite executives
• 22% software developers, designers, and product managers
• 16.7% VPs, seniors heads, leads and management roles
• Plus, writers, marketing, and other roles

See the full audience breakdown here.

How HackerNoon Campaigns Perform

In short: Increase customer touchpoints by 150% for greater visibility, retention, and conversions.

With 8M+ monthly pageviews, 130K+ stories published, an average reading time of 3:02 minutes per user session, and 50K+ contributing writers, HackerNoon maintains the prestige of a quality tech publication while remaining free from clickbait and paywalls.

Unlike other platforms, we’re free from clickbait and paywalls, and our ads are designed to be unobtrusive yet high-performing, yielding 5x higher CTR.

Ad Formats That Work

• Billboard Ads: First point of contact — sticky yellow bar with your logo + CTA
• Story Page Ads: Full-width banner above comments, filtering out non-serious impressions
• Curation Page Ads: Positional tiled banners across thousands of related pages
• Newsletters & Audio Ads: Banners + audio CTAs visible/audible only to your target audience

Minimalistic & Non-Intrusive: no sidebars, popups, or autoplay videos. We protect the reading experience while delivering results.

Expected Results

Here’s what you can expect when advertising with HackerNoon:

• 48% increase in results QoQ
• Hyper-targeted impressions that improve every quarter
• Rising CTR with each campaign

Step-Up Ads Performance:

• 0.15% CTR: Top-of-Page CTA + Logo
• 0.45% CTR: Curation Bleed Banner
• 0.56% CTR: Story Page Banner
• 1.2% CTR: Newsletter Banner + CTA
• 4.5% CTR: Audio CTA + Logo

This is perfect for brands looking to generate quality Leads ASAP, helping you achieve 5x more clicks, target your industry specifically and gain millions of impressions monthly, leading to clicks that convert. Your brand will be showcased across newsletters, audio embeds, banners, logos, and tiles—a true all-in-one advertising solution at under $10 CPM!​

How it Works?

• HackerNoon has curated 100.000+ technology tags a.ka. keyword pages to date
• These tags are grouped into the relevant parent categories like AI, Web3, Programming, Startups, Cybersecurity, Finance, and more!
• Every story organically gets at least eight relevant tech tags and a parent category
• Sponsors buy multimodal placements on relevant categories with all the tags and stories.
• These Ad placements include Banners, Logos, Newsletter ADs, and Audio ADs - what we call truly AIO (Activities, Interests, and Opinions)
• Optimized for Brand Recall and Clickability (Get 3x clicks for the same impressions compared to elsewhere)