How GoPro Became a Victim of Bad Business Strategy

GoPro stock prices went south after a promising NASDAQ debut in 2014. GoPro has been a no-growth company almost since its IPO. GoPro investors have never seen sales get back to those levels, and its stock price has fallen about 88% from its market debut. CEO Nick Woodman was the best paid CEO in Silicon Valley by far. Woodman bought a 180-foot yacht, a Gulfstream jet, homes in Montana and Hawaii, and a fleet of vintage sports cars. This is a brief history of bad business decisions and strategy.