How I Localized Cards Against Humanity, Gamed Instagram, Made $13,000, & Got Shut Down by University

David Kemmerer launched a College and University themed version of the game Cards Against Humanity in 2017. The game went so viral that the intellectual property law firm representing the University demanded that I shut the whole thing down and threatened me with a trademark infringement lawsuit if I didn’t comply. He was able to start a new company which has become 10X more valuable than College Cards ever could have been. He growth-hacked Instagram to drive hundreds of product sales and thousands of dollars of revenues in a short period of time.