How Netflix Thought Ahead, Future-Proofed, and Raised Its Share Price to $500+

Netflix started as a subscription-based DVD rental service in 1997. Reed Hastings founded Netflix after the failure of the popular Blockbuster. Netflix went public in May 2002 with an initial share price of $15.ęToday, a Netflix share is worth over $500. Netflix is now the largest entertainment provider in the world with over 6 million subscribers. In 2017, Netflix subscribers surpassed the total number of cable subscribers in the United States, surpassing the number in the U.S. by the end of 2017.