The modern world is filled with recycled, surface-level advice when what it needs is effective, motivating thought leadership. Through his Secrets of Success platform, Russell Brunson is building a modern library, curating timeless wisdom to create a community of motivation. For the aspiring entrepreneur, he offers access to some of the most effective success secrets literature ever written.

A Curated Library

Brunson launched Secrets of Success with a bold acquisition: the only known complete and signed edition of Napoleon Hill’s “The Law of Success” purchased at a cost of $1.5 million. Brunson is using the manuscript by one of the best-selling self-help authors of all time as a symbol to create a self-help blueprint in Secrets of Success. His vision combines a digitized, ultra-curated library of some of the most impactful personal development books ever written with a global community of entrepreneurs. Many of these books are first editions or unpublished works that Brunson is introducing to the public for the first time.

Not Personality, but Proven Models

In developing Secrets of Success, Brunson has been consistent in his stance that the platform is not about personality. Where most platforms focus on an aspirational figure or a fleeting trend, Brunson has built a library of timeless advice, guidance, and motivational systems. He includes the most revered works on mindset mastery, including Napoleon Hill books, Earl Nightingale books, and Robert Collier books.

“Russell is privy to a treasure trove of exclusive self-help knowledge,” a US Reporter article reads, “thanks largely to his multi-million dollar personal library of more than 15,000 rare books. This includes never-before-published books from the likes of Napoleon Hill, which allow Russell to share groundbreaking knowledge that has been hidden from the public for decades.”

Brunson himself explains the platform’s message quite simply: “You are only limited by your thoughts,” he said. “You can break through glass ceilings and achieve personal growth and freedom that you didn’t even think was possible with access to exclusive books by the most successful thought leaders of the last century.”

Brunson’s Leadership Background

In many ways, Brunson is the perfect architect for a platform like Secrets of Success. As the co-founder of ClickFunnels, a software platform that helps hundreds of thousands of entrepreneurs build high-converting sales funnels and websites, Brunson has already devoted himself to helping people accelerate their success. Through a blend of rare books and community, Brunson is now equipping people with the tools and resources to inspire limitless personal achievement.

Encouraging Greater Potential

Based on his experience and what he has learned from these historical voices, Brunson believes that most people, entrepreneurs or otherwise, are operating below their potential. He feels this is not because of some lack of effort on their part, but a lack of access to the right mindset. Through Secrets of Success, both its literature and community, Brunson is helping others unlock their potential.

Success From Community

Brunson is quick to emphasize the importance of community, especially among like-minded entrepreneurs. Grounded in some of the best success-focused literature, a community of entrepreneurs can support, challenge, and accelerate one another to create genuine transformation. From the best Napoleon Hill books to impactful books by Robert Collier, Brunson’s Secrets of Success provides the access necessary to create such communities.

Legacy’s Foundation

Through the legacy of historic mindset leaders like Hill, Collier, and Nightingale, Brunson’s Secrets of Success community platform is shaping ideas around personal growth. Brunson is not chasing relevance, but building a foundation on time-tested principles that entrepreneurs and future leaders can depend on. His platform is encouraging deeper thought and bolder aspirations, all through timeless wisdom from great books.