How the NFT Breathes New Life Into Branded Content Marketing

NFT (non-fungible tokens) is a special type of cryptographic token that is a unique digital asset. Twitter CEO Jack Dorsey put his 2006 tweet "just setting up my twttr" up for bid and sold it for as much as $2.9 million to CEO of Bridge Oracle. NFTs allow creators, be brands or artists to retain ownership of content without restricting their content. The rise in branded content marketing has re-kindled talks about developing a new media model to make it more content-centric.