How These 4 Ecommerce Companies Creatively Tackle Content Marketing

The phrase "content is king" has never been more relevant than it is today. 72 percent of marketers say content marketing increases engagement, sales, and brand loyalty. This article highlights four Ecommerce brands currently tackling content marketing in fresh and innovative ways. From blogs to podcasts, social media, and YouTube, their content stands out and is a reflection of their success. The four companies listed below have found new ways of featuring their material online. Their use of influencer-driven content helped them reach a 33 percent increase in sales during the first half of 2019.