How to Better Understand the Impact of Low-quality Trials in a PLG Company

ChartMogul is a product-led SaaS company that attracts a lot of trials from different sources. Not all trials are the same, but in terms of user setup and how they are using our product. We need to understand the various signals in order to put more effort into the right acquisition channels. This will then be used in our marketing efforts to eliminate false signals from the bad-fit trials and improve our reach to good-fit ones. We use the company's Enrichment API to segment out the poor quality leads and produce more accurate data.