How To Build an IoT Revenue Model?

Over the past couple of years, many enterprise IoT applications have produced disappointing financial results. As of June 2019, Gartner’s highest-rated IoT Platforms — PTC, Software AG, and Hitachi — still had not risen to the ‘Leaders’ (Magic) quadrant. The market for ‘IoT’ is extremely broad. The term is being used to describe just about anything that is not a traditional web application. Focusing first on the problem you are solving helps avoid the biggest mistake I've yet to encounter in IoT — unanticipated alternative solutions.