TL;DR —
Merch38 helped the creators of the MagicKids mobile app to thank their first users, their early adopters. Merch38 designed and printed exclusive T-shirts for MagicKids app users to thank them for their help and patience. Early adopters are important to companies because they play a vital role in testing the first versions of a product and usually help developers better understand how people use the application, identify bugs, and fix user experience issues. Merch38 only printed the shirts after the order was placed, so the client only paid for that specific gift.
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Written by
@Merch38
Technical Writer on HackerNoon.
Topics and
tags
tags
marketing|rewards|loyalty-programs|customer-loyalty|loyalty-rewards-program|loyalty-marketing|customer-rentention|early-testing-communities
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