How to Invest Intelligently in the Podcast Ecosystem

There are now over 700K free podcasts available and thousands more launching each week. One-third of Americans now listening monthly and a quarter listening weekly to podcasts. 65% of monthly podcast listeners have been listening for less than 3 years. Half of podcast listeners make $75,000 or more in annual income; a majority have a post-secondary degree; and almost one-third have a graduate degree. There’s also a gender gap with podcast listeners skewing mostly male, mirroring the gap among podcast creators.