How To Keep Startup Flame Burning

What's Cookin' is about unlocking the power of human cooperation, says founder of the startup. The app allows people to offer what they want to share, others to request it, and easily coordinate the when and where. It has three main features: a free text group chat associated with each offer, a shared calendar that allows anyone in a circle to 'join' an event and get a calendar reminder, and a way to explore for circles and creators. A small group of new adopters with shared mutual connections was by far the most effective way to cause lasting adoption by the larger group.