How to Launch a Web3 AI Incubator + Plug & Play GTM Template

So, you want to build a Web3 AI incubator, one that will stand out, but not sure where to start? This template breaks it down into all the bits.

Here’s what this process entails:

• Your incubator’s branding
• GTM template
• Co-marketing strategy
• Types of content you should post

1. Your Branding

• Create a one-liner tagline - a simple sentence that people can use to easily explain why your incubator should be at the top of their minds.

• Your incubator’s value proposition – What does your incubator uniquely offer to early-stage Web3 AI projects?

  • Access to infra? Community? GTM help? Narrative strategy? On-chain tools?

• Target audience – Ideal Projects/Founders. Who should apply? AI infra? LLM tools? Autonomous agents? Builders with strong tech, weak GTM?

  • Ideal customer profile (ICP)
    • Founders looking for support
    • Users who want to try top-notch AI tools
    • Web3 degens curious about AI
    • VCs hunting early deal flow

• Build trust

  • Host spaces regularly
  • Create in-depth market research

  2. GTM Template

  Your go-to-market template for projects should include:

• Unique value proposition – What is the project offering, and why does it matter?

• Target audience and personas – Who are they building for?

• Market positioning – Where do they fit in the market? Is it a new category or a better version of existing products?

  • Is it product, community, founder, or narrative led?

• Narrative– What makes the project stand out in its niche? It should be reflected in all content materials.

• Marketing strategy - What tactics would be used for GTM and retention campaigns, + how would you track performance?

• Distribution strategy – What channels would be used, e.g, social media, billboards, etc.?

• White paper – Sometimes, Web3 natives lose trust in a project if they can't find the white paper to understand the project and tokenomics. Ensure this is ready when any project is launched.

  Need an outstanding white paper? Send an email to [email protected]

• Community: It's important to build a tribe before launch. These are early adopters or fans.
  • Identify the channels for community engagement and also create a roadmap for incentivising them – think long term and not necessarily a one-off to instigate hype and get them disappeared before the product comes to life.
  • Provide value through AMAs, exclusive access.

• Budget - What is the duration of the campaign, and how much will be spent?

• Growth framework – How do you want the project to grow from 0-100 within a specific timeframe? At this point, you're not focused on only the GTM but also retention and growth strategies.

  • Think: referrals, user-generated content and features (depending on the product), leaderboards, staking, NFT gating, etc.
  • Track analytics, experiment, and continuously adjust.

• Pitch deck – Each project must have a comprehensive document answering the project’s important questions like:
  • Name of project and tagline
  • Info on founders, especially career experience
  • Clear pain point + why it's better than competitors + why now
  • Demo on how the product works
  • Size of the market, amount raised, valuation, and how funds will be used
  • Business model – how revenue will be made + token utility and tokenomics
  • GTM + retention strategy
  • Roadmap
  • Contact details and call to action

• PR – Build relationships with Web3 media firms and influencers to collaborate easily on press releases and campaigns.

• VC – As an incubator, it is expected that you have some level of VC relationship to help projects raise funds even when starting out.
  • To earn greater VC trust, ensure projects have outstanding pitch decks, a genuinely active community, and a proven track record of performance with strong future potential. This will be appealing to VCs.

3. Co-marketing

In Web3, lazy marketers often reduce co-marketing to a simple partnership announcement. But it’s much more than that. All parties involved should actively brainstorm campaigns that benefit both their brands and their communities. These collaborations are also top-of-funnel activities that can bring new people into your ecosystem. Here's how you could plan your co-marketing, especially when making announcements on collaboration:

• Use the Chainlink strategy—every collaboration should be an opportunity for you to be discovered (this is the top of the funnel).
  
  • Every time a project joins, both parties should:
• Write a blog post
• Share posts on X
• Cross-amplify the news through retweets and replies
• Create a marketing campaign
• Host an X space

4. What Types of Content Should You Post?

1. High effort, low impact

• Educational content
  • Industry deep dives (to showcase authority)

2. High effort, high impact

• Community building
  • AMAs
  • Memes
  • User generated content
  • Content contests

• Investor/Institutional confidence
  • Roadmap breakdown
  • Investment reports

• Thought leadership
  • Hot takes
  • Trend-based threads
  • Spaces discussions
  • Explainer videos

3. Low effort, high impact

• Success and momentum
  • Investment news
  • Contests, airdrops, or giveaway announcements
  • Teasers
  • Partnerships
  • Accelerator results /project's performance

4. Low effort, low impact

• Hype posts

  • Engagement farming

Getting all of this right can be exhausting. Reach out to [email protected] for help