How to Pick the Best Email Marketing Platform

By 2024, it is estimated that more than 361 billion emails will be sent each and every day. Marketing professionals say email engagement is their top metric for measuring content performance. Email marketing campaigns have been shown to acquire 40 times more customers than Twitter and Facebook campaigns combined. Email offers can make customers spend more than twice as much with a special email offer. 15% of marketing emails are reported as spam for a number of different reasons, and 15% are signed up to newsletters without permission from online customers.