In Search of a Better way to Measure Product/Market fit

Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. Andreessen: “You can always feel when product/markets fit isn’t happening.” While I agree, I have always wondered about how to measure it. Sean Ellis’ approach to Product/Market Fit can be boiled down to a simple survey question: ‘How would you feel if you could no longer use [product]?”