Indie Game Marketing: Small Budget, Big Results

An indie game is a video game created by individuals or smaller teams that don't always have the financial or technical backing of a larger publisher. More than 50% of indie games on Steam have never made more than $4,000, but the top 1% make over $7 million. With new technology like 5G and cloud gaming changing the industry, it's fair to say that indie game creators and developers want to be part of the action. The marketing must-haves for indie game success are: App Store Optimization and social media.